Brilliant® Reflective for Retailers

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Brilliant For Retailers

Welcome Retailers! Here you will be able to find everything that you need to purchase Brilliant Reflective, Brilliant Reflective POP displays, and learn how to merchandise and sell the product.

Our Mission

To reduce automobile-based injuries to runners, cyclists, walkers, and children. This is not your typical silver reflective; this is colorized Brilliant Reflective made with 3M™ Scotchlite™ Reflective Material. The reflective material won’t be noticed during the day on gear and apparel. It only works when needed.

How To Sell Brilliant Reflective


Market Opportunity

Target Market:
Runners, Bikers, Dog Walkers, Parents With Kids, Outdoor Athletes and Enthusiasts

Brilliant Reflective’s Category Role:
Brilliant Reflective is a new opportunity for retailers to provide a cost effective safety tool for consumers to use in low-light. It becomes an idea add-on item at the register.

What Makes This Item Unique:
Brilliant Reflective is multicolor reflective with superior brightness. It comes in home Iron-on and Stick-on applications that are wash durable.

Demand Cycle:
Brilliant Reflective will have year round demand with spikes in the cooler fall months and spring months of lower hours of daylight. Purchase will frequently be impulse to a larger purchase of bikes, apparel, footwear, or running gear.
Market Opportunity